FADILAH, Ridwan; RAHAYU, Isyana. Pengaruh Persepsi Harga dan Kualitas Layanan Terhadap Niat Beli Konsumen Produk KFC Indonesia di Tasikmalaya. Indonesian Journal of Management Science, [S. l.], v. 5, n. 1, p. 39–49, 2026. DOI: 10.46821/ijms.v5i1.782. Disponível em: https://journal.febubhara-sby.org/ijms/article/view/782. Acesso em: 12 jun. 2026.