Pengaruh Lokasi, Word of Mouth, Fasilitas dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Pasar XYZ di Tangerang Selatan
DOI:
https://doi.org/10.46821/ijms.v4i1.629Abstract
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Lokasi, Word Of Mouth, Fasilitas dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan di Tangerang Selatan. Popoulasi Penelitian ini menggunakan teknik non probability sampling dan purposive sampling dengan populasi berjumlah 100 responden. Pengumpulan data menggunakan metode kuesioner dengan skala likert dan teknik analisis data menggunakan Analisis Linier Berganda dan menggunakan program Statistical Product and Service Solution (SPSS) versi 26.0. Hasil penelitian menunjukkan bahwa Lokasi berpengaruh secara positif dan signifikan terhadap Loyalitas Pelanggan pasar XYZ di Tangerang Selatan. Word Of Mouth berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan pada pasar XYZ di Tangerang Selatan. Fasilitas mempunyai pengaruh positif dan signifikan terhadap loyalitas pelanggan pada pasar XYZ di Tangerang Selatan dan Kepuasan pelanggan berpengaruh secara positif dan signifikan terhadap loyalitas pelanggan pada pasar XYZ di Tangerang Selatan.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Resti Hardini, Rahayu Lestari
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
