SANANA, Anita; W, Muslichah Erma; ISTANTI, Enny. Pengaruh Inovasi Produk, Promosi, Electronic Word of Mouth (eWOM), dan Citra Merek terhadap Minat Beli Produk Pucelle pada Masa Pandemi Covid-19 di Surabaya. Benchmark, [S. l.], v. 2, n. 1, p. 11–24, 2021. DOI: 10.46821/benchmark.v2i1.218. Disponível em: http://journal.febubhara-sby.org/benchmark/article/view/218. Acesso em: 27 dec. 2025.