[1]
Sanana, A. et al. 2021. Pengaruh Inovasi Produk, Promosi, Electronic Word of Mouth (eWOM), dan Citra Merek terhadap Minat Beli Produk Pucelle pada Masa Pandemi Covid-19 di Surabaya. Benchmark. 2, 1 (Oct. 2021), 11–24. DOI:https://doi.org/10.46821/benchmark.v2i1.218.